February 20, 2025
The global bike and ecomobility industry continues to place its trust in Eurobike in 2025. This is already certain four months before the start of the 33rd edition of the world's leading trade fair (June 25-29, 2025, at the Messe Frankfurt exhibition grounds). Among other things, organizer fairnamic is pleased about the stronger international participation, a broader range of topics and the growing presence of new market segments. This means that Eurobike is defying the changed market conditions in the bicycle and mobility sector while simultaneously setting new trends for the industry.
International growth: More companies from Asia, Europe and North America than ever before
Although the registration process for participating companies is currently still in full swing, it is already evident that international interest is greater than in previous years. The increasing presence of companies from Asia, Europe and North America highlights the significance of Eurobike as a global platform for innovation and business. At the same time, it shows that the trade fair is a key driver for the further development of the bicycle industry, even in a highly challenging market environment. Innovations, market developments and new business models are presented and discussed here.
Stepping stone and innovation platform: More than 200 start-ups and first-time exhibitors from the bicycle, sports and mobility industry
This is also confirmed by the already high number of first-time exhibitors. More than 200 companies, including numerous start-ups, will be presenting their services and products at the Messe Frankfurt exhibition grounds for the first time. This not only increases the variety of innovations presented, but also enhances the opportunity for trade visitors to meet new business partners and experience technologies first-hand.
Extended B2C offer: More testing opportunities, interactive formats and on-site purchase options
At the same time, the organizers of Eurobike 2025 are placing greater emphasis on expanding their offer for end consumers. This includes a larger event program with workshops, demonstrations and exclusive product presentations as well as an extended demo area with longer test tracks. Another highlight: On-site purchase options allow visitors to try out and buy products directly at the fair – a concept that further strengthens the connection between expert trade and public trade fairs.
New market segments: Area expanded with a focus on gravel, bikepacking, cycling tours and outdoor
Another initiative: Experience and adventure are even more in focus in Frankfurt. With the new Adventure Area, Eurobike is expanding its portfolio and offering a broader range than ever before with new topics for gravel, bikepacking, cycling tours and outdoor. Interactive formats, guided tours and live demonstrations create an authentic experience for trade visitors and end customers alike. Exciting fact: Eurobike also offers attractive exhibition formats for the traditionally bicycle-friendly outdoor segment.
"Eurobike 2025 shows that the bicycle and ecomobility industry is changing rapidly to meet the current challenges. The strong participation of international exhibitors and the growing interest in new participation formats confirm that, despite understandable economic caution among some industry participants, we are on the right track and will continue to develop the trade fair in the future. With a mix of global meeting points for decision-makers, the gradual expansion of the event character for bike fans, new trends and formats to specifically promote innovations as well as the use of synergies, we are setting impulses for the future of the entire ecosystem – from suppliers, manufacturers, brands, trade, consumers, media and politics," says fairnamic Managing Director Stefan Reisinger, looking positively ahead to the already heavily booked 2025 edition. A first excerpt from the list of exhibiting companies at Eurobike 2025 can be found on the website at: https://eurobike.com/frankfurt/en/exhibitor-search.html
Further information:
The 33rd Eurobike will take place on the grounds of Messe Frankfurt from Wednesday, June 25 to Sunday, June 29, 2025. The three kickoff days reserved for international trade visitors (June 25 - 27) will then be opened up to the general public on the weekend of June 28 and 29, 2025. For more information, go to: www.eurobike.com
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