Insights

What defines us and what moves us

Our trade fairs are much more than "just" events. They are marketplaces for ideas, they drive the economy and they are meeting places for people from all over the world. But what is happening behind the scenes? Who are the people behind each successful event?

360° MESSE INSIGHTS takes a deep-dive into Messe Friedrichshafen. After all, we are not only hosts, but also designers: We create spaces for innovation, bring industries together and drive developments forward. Our work does not end when the exhibition stands are taken down – it starts long before and goes far beyond that.

On this page, we would like to show you what moves Messe Friedrichshafen and take a look behind the scenes: at the visions that drive us, the people who make a difference and the stories that make our trade fair so unique.

360° MESSE INSIGHTS | Newsroom

26 Hit(s)

fairnamic

“The best AERO ever”

04/12/2025 | 760 exhibitors from 38 nations showcased 328 aircraft, including many premieres – Visitor numbers are up compared to 2024 – e-flight Airshow provided an insight into the future of aviation

fairnamic

World-, European-, German, and AERO-Premiers in large numbers

04/09/2025 | 756 exhibitors from 38 nations are showing their products and services – At AERO, the entire spectrum of General Aviation – from microlights to long-range business jets – is represented – The industry invests in new and sustainable technologies

360° MESSE INSIGHTS

Cooperation beats Competition

04/09/2025 | Why fairnamic works so well

fairnamic

AERO 2025: Premieres, Innovations and Passion for Aviation

04/08/2025 | Largest line-up of business aircraft at a trade fair in Europe this year – General aviation is very innovative with new concepts

fairnamic

Road to Eurobike: World's Leading Trade show with Significant Upgrade in the Performance Segment in 2025

03/21/2025 | Partnership: Team Vorarlberg presents itself in the Eurobike colors at leading international bike races – Increased focus on sports and performance area offers manufacturers exclusive access to a strong community – Sporty manufacturers find new opportunities and attractive locations for their target group in the Eurobike program

fairnamic

Ticket shop goes live: Discover Eurobike's specialist program now and plan your visit to the trade show

03/13/2025 | To coincide with the opening of the ticket shop: Initial glimpse of top-class specialist program – Trade show topics range from sustainable mobility concepts to further training and future prospects

fairnamic

Eurobike Leaders‘ Night 2025: Investitionen in die Zukunftsbranche

03/06/2025 | Leaders' Night as an exclusive introduction to the leading trade fair - New insights and fresh perspectives with Baird Europe, Fundracer and speaker Benedikt Böhm

fairnamic

More international and more versatile: Eurobike 2025 sets new industry trends

02/20/2025 | International growth: More companies from Asia, Europe and North America than ever before - Stepping stone and innovation platform: More than 200 start-ups and first-time exhibitors from the bicycle and ecomobility sector - Larger B2C offer: Enhanced testing opportunities, new interactive formats and on-site purchase options.

fairnamic

AERO Drones: The meeting place for unmanned aircraft

02/18/2025 | AERO Drones on the first three days of AERO - Renowned exhibitors and top-class conference program - New location for AERO Drones in Hall B4

fairnamic

New at Eurobike 2025: Scandinavian Support and Adventure Area

02/17/2025 | Partnership with “Huginbiz” strengthens international brand presence at the leading trade show – Adventure Area as a new base camp for bike, outdoor and travel attracts a lot of interest

Messe Friedrichshafen

Tuning World Bodensee 2025: Where passion ignites performance

02/06/2025 | An exciting lineup of new products and unexpected surprises await – Entire venue in use with over 700 participants from industry, events, and the tuning scene in Friedrichshafen – Drift Championship features night drifting for the first time – Hi-Fi Arena makes a comeback, Private Car Area hosts DJ contest, and Club Area celebrates a theme of “Home” – Scene meet-up on the Style Mile and elite show cars at the European Tuning Showdown

fairnamic

Flying to AERO yourself

02/03/2025 | Slot allocation procedure has been further optimized - Attractive pilot package available - Pre-reservations for slots begin February 3rd

fairnamic

EUROBIKE Award 2025: Call for applications started

01/27/2025 | Kickoff for the "Oscar" of the bike and ecomobility industry – Submission phase from January 27 to April 18, 2025

fairnamic

EUROBIKE Creates Framework for Effective 2025 Conference Program

12/05/2024 | Specialist program stands for knowledge transfer, orientation and high-profile networking

Messe Friedrichshafen

VERTICAL PRO – a Powerful Platform for the Industry and Scene

11/25/2024 | Positive mood: more visitors and exhibitors with increased hall space

Messe Friedrichshafen

Higher, faster, further: Motorradwelt Bodensee 2025 is ready to roll

11/21/2024 | More action planned in additional halls - New highlights: BMW burnout shows and sidecar racing

fairnamic

AERO Asia 2025 – A China-Germany partnership paves the way in a new era for General Aviation

11/14/2024 | Messe Frankfurt (HK) and Zhuhai Airshow Group join forces - GA community gathers at the Zhuhai International Airshow Center in China from November 6 to 9, 2025 - Global AERO show portfolio reaches new heights

Messe Friedrichshafen

VERTICAL PRO grows and connects height professionals from both the sports and industrial sectors

11/11/2024 | About 200 exhibitors and larger booth footprints: Bigger venue including three halls and two Start-Up Areas - Bundled climbing expertise on the presentation stage and demonstrations in the Demo + Test Area - New networking event "Women at height"

fairnamic

Eurobike 2025: More international, more focused and relevant than ever

11/08/2024 | Perfect date for industry, trade and end customers

Messe Friedrichshafen

Sunroof XL: Messe Friedrichshafen Plans Large-Scale Photovoltaic System

10/30/2024 | PV system on barrel-vaulted roofs with a total output of up to 5.5 megawatts peak

fairnamic

Large Presence of Business Aviation at AERO 2025

10/10/2024 | Strategic further development of the trade fair in close cooperation with industry - Business Aviation Dome as a new highlight

Messe Friedrichshafen

Upbeat mood at the INTERBOOT: New concept well received

09/29/2024 | Exhibiting companies praise the knowledgeable and affluent audience

Messe Friedrichshafen

Scaling new heights: Vertical Pro is expanding

08/29/2024 | More exhibitors and larger booth footprints: Bigger venue including three halls and two Start-Up Areas

fairnamic

Eurobike Strengthens Management of Brand and Content

08/19/2024 | Martina Rumschick becomes Head of Brand & Content – Clear signal for Eurobike’s growth strategy

fairnamic

AERO Gliding Expo set to return at AERO 2025

08/13/2024 | Gliding will be prominent at AERO 2025 – AERO Gliding Expo in the largest exhibition hall on the exhibition grounds in Friedrichshafen – Conference program is being fine-tuned

Messe Friedrichshafen

Registration is open and MOTORRADWELT BODENSEE is presenting itself on a new website

08/01/2024 | All exhibitors can now register online on the new MOTORRADWELT website!